MYPLANT 2018 _ IV EDITION _ REPORT

Myplant & Garden is the most important and complete professional trade fair for horticulture, landscape and garden in Italy. It takes
place every year in the biggest exhibition center in Europe, Fiera Milano Rho-Pero.
The trade fair is showing constant growth and development, and it has rapidly become the melting pot for all the operators in the
industry by gaining more and more credit, attention and market on an international level.
This is shown by the record numbers that – in 4 years only – have witnessed the expansion of the exhibiting surface, the presence of
selected international buyers, the variety of events and the visitors in the halls.
Myplant & Garden, with its extension on 45,000 sqm, has developed an excellent mosaic of variety and value through its
8 macro-sectors (pots and professional containers, garden care, machinery, decoration, flowers, horticulture, services, landscape),
thus showing the participants an event that Italy had been missing for a while.
At Myplant business is made, new trends are created and amplified, and the social and professional culture of the industry is shaped:
the exhibition is both a privileged window whence to observe and expose the industry and its driving force.