{"id":109439,"date":"2026-09-08T13:38:29","date_gmt":"2026-09-08T13:38:29","guid":{"rendered":"https:\/\/myplantgarden.com\/florovivaismo-italiano-nuovo-record-storico-produzioni\/"},"modified":"2026-09-08T13:55:18","modified_gmt":"2026-09-08T13:55:18","slug":"italian-horticulture-production-a-new-historic-production-record","status":"publish","type":"post","link":"https:\/\/myplantgarden.com\/en\/italian-horticulture-production-a-new-historic-production-record\/","title":{"rendered":"Italian horticulture production: a new historic record"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;159930&#8243;]<\/p>\n<h1 style=\"text-align: center;\">Italian horticulture production: a new historic production record<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;109431&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;969898&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;161768&#8243;]<strong>Italian floriculture and nursery production sets a new historic record, surpassing \u20ac3.5 billion<\/strong><\/p>\n<p>Italian horticulture production confirms an unprecedented positive trend, reaching a record production value of \u20ac3.52 billion in 2025. The figure, released by Myplant &amp; Garden, Italy\u2019s leading international green industry exhibition, based on ISTAT data, shows an 8.1% year-on-year increase and overall growth of more than 30% over the past decade.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;583938&#8243;]<strong>The sector\u2019s two main segments<\/strong><\/p>\n<p>The Italian market shows parallel and balanced growth across its two main segments:<\/p>\n<p>Nursery production (54.3% of total value): reaches \u20ac1.88 billion (+8.1%). Tuscany is confirmed as the sector\u2019s undisputed driving force, exceeding \u20ac1 billion on its own and accounting for more than half of total national nursery production.<\/p>\n<p>Floriculture (45.7% of total value): flowers and potted plants reach \u20ac1.64 billion (+8.2%). Liguria consolidates its historic leading position, approaching \u20ac500 million and accounting on its own for 30% of the country\u2019s total floriculture production.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Geographical macro-areas<\/strong><\/p>\n<p>Production growth is solidly distributed throughout the country:<\/p>\n<p>Central Italy: maintains national leadership, accounting for almost 39% of total value (+8.2%).<\/p>\n<p>Northern Italy: follows closely, accounting for just under 38% of the market (+8.7%), with North-Eastern Italy recording the strongest percentage acceleration (+9%).<\/p>\n<p>Southern Italy: represents 23% of national production, driven primarily by the production hubs of Sicily, Campania and Puglia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sustainability and international prospects<\/strong><\/p>\n<p>Despite global pressure linked to rising production costs, the sector demonstrates strong resilience and capacity for innovation. The Italian floriculture and nursery supply chain is increasingly strategic to the green transition and the development of urban green infrastructure, key elements for public wellbeing and climate resilience.<\/p>\n<p>&nbsp;<\/p>\n<p>The full press release is available here: <a href=\"https:\/\/myplantgarden.com\/en\/press-releases\/\" target=\"_blank\" rel=\"noopener\">https:\/\/myplantgarden.com\/en\/press-releases\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Italian horticulture production reached a record production value of \u20ac3.52 billion in 2025. The figure released by Myplant reveals an 8.1% y.o.y. increase.<\/p>\n","protected":false},"author":3,"featured_media":109431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-109439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian horticulture production: a new historic record - Myplant &amp; Garden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myplantgarden.com\/en\/italian-horticulture-production-a-new-historic-production-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian horticulture production: a new historic record - Myplant &amp; Garden\" \/>\n<meta property=\"og:description\" content=\"Italian horticulture production reached a record production value of \u20ac3.52 billion in 2025. 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