Myplant – editions

Events, emotions, trends, sharing

Inspirations, trends, innovations, settings, fashion shows, workshops, and demonstrations celebrating creativity, beauty, sharing, and business: as always, and more than ever, Myplant confirms itself as the giant trend book of the green industry.

 

A true “place to be”, offering the most valuable experiences of involvement, sharing, participation, and knowledge with scenographies, settings, ateliers, photo shoots, show-cooking, celebrations, contests, awards, and workshops.

MANY INITIATIVES AND EVENTS

18 – 19 – 20 FEBRUARY 2026

EVENTS PAVILION 8

COLORTREND, OF VM DESIGN – Vincenzo Antonuccio and Marilena Calbini

Marilena Calbini and Vincenzo Antonuccio, among the world’s top ten floral designers, present the ColorTrends on colour tendencies through installations composed of chromatic combinations dedicated to inspirations for the upcoming spring/summer season and future autumn/winter trends. The result is a journey that starts from fashion, moves through design, and immerses visitors in a world of details, shapes and a lot of nature.

FLOWER COUTURE

Haute couture meets floral design in a collaborative platform led by Aya Vloet, a San Francisco-based flower designer of Japanese origin. Inspired by the concept of ‘Haute Couture’—fashion created with the highest-quality materials and artisanal craftsmanship—this initiative is tailored for the world of entertainment and weddings. It celebrates beauty, elegance, and the fertile interplay between botany, textures, and makeup.

MYGREEN BOULEVARD

A green avenue extending over 100 meters interprets and narrates different types of sustainable urban landscapes through five scenic settings. A space that brings together aesthetics, functionality, and creativity becomes an invitation to reflect on the relationship and connection between the environment, natural resources, cities, social interaction, and innovation.

L’ECOLE DES FLEURS

A space that interprets the transformation of the florist into an Event Designer, with creative workshops, a decoration school, and scenographic studios that bring flowers “on stage.” All expressed through new aesthetic codes and presented with a unique, original floral language in a seductive atmosphere.
A must-see for all florists and professionals in decoration and event design.

L’OFFICINA DELLE PIANTE

An exclusive preview of upcoming decorative and floral trends, interpreted for Myplant by L’Officina delle Piante by Annette Gottmann. Exceptional flowers and cosmopolitan creativity come together in an effervescent display, with dedicated workshops on floral decoration and wedding floristry.

MY DÉCOR

A reference point for floral decoration, MY DÉCOR is a grand green stage and runway: colour, beauty and elegance set the pace for exclusive fashion shows, floral creations and creative crossovers. An environment of absolute charm where new aesthetic codes, expressed naturally, are born and established, featuring creative ateliers, masters of Italian and international floral decoration, and stylists. Curated by Marco Introini and Rudy Casati.

MY LANDSCAPE

Among the cultural cornerstones of the fair, this special area—curated by Sabina Antonini, EN Space network—offers a rich program of talks, presentations, and exhibitions focused on landscape as design, environmental infrastructure, social driver, therapeutic tool, and shared heritage. From urban well-being to sustainability, from the restoration of historic gardens to the management of public green spaces, from contemporary design to projects ready for construction, and from major international events—including the Winter Olympics—to future challenges, the area hosts designers and experts of international standing.

PROJECT GALLERY. Stories of projects under construction

Project Gallery, curated by the EN Space network, is a special initiative conceived for the tenth edition of Myplant. Within the My Landscape area, a selection of major projects ready for development will be showcased, with the respective designers present throughout the event. The initiative offers a high-quality opportunity for dialogue among designers, visitors, and exhibitors, fostering the development of relationships and business opportunities.
Participating firms: ATI Project, Facchinetti&Partners, Luigi Ferrario Architettura, O+A Ori Arienti, Lombardini22, Natura e Architettura, Plan Studio.

WEDDINGFLOWERS – FlowerS THAT MATTER

Weddingflowers – the result of a collaboration between Charles Lansdorp, Myplant, Floweracademy.it, Dini Holtrop, MPS Group, and Chrysal International – celebrates the theme of wedding ceremonies through fashion shows, immersive sets, and workshops led by internationally renowned floral designers Dini Holtrop (Netherlands) and Massimo Lodice (Italy). The initiative pays tribute to certified and sustainable high-quality flowers, transformed into refined floral concepts for luxury weddings. Conferences and networking opportunities are also planned.

EVENTS PAVILION 12

TREE CLIMBING, ARBORICULTURE, and MOTORGARDEN

Outdoor area between Halls 12 and 16 dedicated to live demonstrations and technical sessions on tree protection, pruning and safety assessment, as well as practical trials of intervention techniques and the use of accessories, tools, instruments and machinery for arborists, tree climbers and forestry workers. Curated by Formazione 3T.

GARDEN CENTER NEW TREND

With ’10 Years of Trend – The Best of’, the event celebrates ten years of visions, scenographies, and products that have shaped the evolution of the format and influenced the garden retail market. The exhibition path features eight thematic showcases (2016–2025), a central area for conferences, and experiential meeting spaces. This year’s theme is Local by Nature, Smart by Design: it reflects on the connection with the territory, the value of expertise, and the use of new technological tools.
Curated by Erica Cherubini – Green Visual Merchandising and realized in collaboration with GreenUp magazine.

EVENTS PAVILION 20

MYGREEN SPORTS

Developed in collaboration with some of the most important institutional players in the sector – including FIGC, ISCS, Federcalcio Servizi, LND Impianti, FIDAL, FITP, FIR, FIG, AITG, CONI Lombardia and CSI – in cooperation with Kulture Multimedia and with TSport / Sport&Impianti as media partner, My Green Sports hosts a full agenda of meetings with companies, leagues, associations and sports federations, international grounds managers and greenkeepers, public administrations, designers, experts and technicians, sports clubs, manufacturers, agronomists, green industry suppliers, and operators responsible for the maintenance and management of sports facilities. Exclusive B2B meetings between exhibitors, LND Impianti and ICSC.

‘LA CITTÀ PER IL VERDE’ AWARD

On February 20 at 9:30 a.m., the award ceremony for the 26th edition of the “La Città per il Verde” Prize will take place in Conference Room 20A, organized by the publishing house Il Verde Editoriale. This is the only national award granted to municipal administrations, public bodies, private organizations with public purposes, and volunteer associations that have distinguished themselves through projects for the creation, enhancement, maintenance, and redevelopment of green spaces.

TREE CLIMBING, ARBORICULTURE, and MOTORGARDEN

Indoor area within the exhibition hall dedicated to live demonstrations and technical sessions on tree protection, pruning and safety assessment, intervention methods, and the use of accessories, tools, equipment and machinery. In collaboration with Formazione 3T.

WEGREEN – UGM

Seminars and conferences focused on technological and digital innovation in the monitoring, design, development, maintenance and management of urban and extra-urban green spaces. Experts and companies present tools and case studies, promoting green management based on multidisciplinary expertise, sustainability, transparency and the measurement of environmental impacts. An opportunity for dialogue and in-depth discussion among the leading stakeholders in the sector.

IN THE PAVILIONS

MY INNOVATION

A route through the exhibition halls, highlighted on a dedicated map, identifying green solutions and the most innovative technologies presented by exhibitors, guiding visitors in the discovery of excellence that is reshaping the future of green spaces in an efficient and sustainable way.

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