In 2023, national floriculture production maintains the record levels reached in 2022. Exports exceed 1.2 billion euro: 'Made in Italy' represents 5.2% of plants and flowers exported worldwide.

Myplant's growth is continuous: increasing numbers from every perspective, crowded booths, more buyers from around the world, special events, and highly engaging meetings.

The 768 exhibitors (21% from abroad) of Myplant will transform 4 pavilions of Fiera Milano-Rho (IT) into a maxi-park/garden of 50,000 square meters - equivalent to 7 football fields or 185 tennis courts. On display will be all the novelties of the floriculture sector for the upcoming season.

Growing even larger, richer, and more vibrant, Myplant will open the new Pavilion 8 in February 2024. An additional 5,000 square meters will gather functions, areas, and special events of great appeal.

EU countries exported €4.9 billion in cut flowers in 2022 (€4.5 billion in the Netherlands, €135 million in Italy, in second place). Ecuador (€970 million) and Colombia led the Americas. This is followed by Africa, with Kenya dominating and Asia.

EU countries imported 4.5 billion potted plants in 2022 (1.3 billion Germany, 900 million the Netherlands, 620 million France; Italy at 374 million). UK, for non-EU countries, has imported over 425 million euros of potted plants.

EU countries imported 4.1 billion cut flowers in 2022 (1.3 billion in the Netherlands, 1.2 billion in Germany; Italy at 236 million). The American continent imported flowers for over 2.5 billion, driven almost entirely by the USA.

The European value of the production of flowers and ornamental plants (no nursery), generated by 33,000 companies on 55,000 hectares, is 9.4 billion - 10 times as much as African production and almost double of North America.

The global value of the production of flowers, ornamental plants and nursery is estimated at 53 billion euros. The EU production value of flowers, ornamental plants and nurseries is estimated at €21.4 billion.