Myplant – 9th Edition
Events
emotions, trends, exchange
Inspirations, trends, innovations, settings, fashion shows, workshops, and demonstrations showcasing creativity, beauty, sharing, and business: as always—and now more than ever—Myplant confirms itself as the ultimate trend book of the green world.
The ‘place to be,’ offering the most valuable experiences of engagement, sharing, participation, and knowledge through stunning setups, immersive settings, ateliers, photo shoots, show cooking, celebrations, competitions, awards, and open workshops.
MANY INITIATIVES AND EVENTS
19 – 20 – 21 FEBRUARY 2025
EVENTS PAVILION 8
COLORTREND, by VM DESIGN – Vincenzo Antonuccio and Marilena Calbini | G08
Marilena Calbini and Vincenzo Antonuccio, among the top ten floral designers in the world, present ColorTrend, a display of color trends in eight vertical installations featuring bands of colors in chromatic combinations. Four of these installations are dedicated to inspirations for the upcoming spring/summer season, while the other four focus on next fall/winter trends. These trends have been carefully studied by the designers, complementing vases, ribbons, flowers, and objects to create a journey that begins with fashion and crosses through art and design.
WEDDING AREA, FLORAL DEMONSTRATIONS, and FASHION SHOWS | G19 – H30
The Décor District, curated by Marco Introini and Rudy Casati, is the renowned and vibrant international arena for floral and botanical decoration and creativity. It serves as the stage for contests, photo shoots, runways, workshops, debates, and masterclasses led by top decoration experts, floral design ateliers, industry collectives, and trendsetters.
With Weddingflowers—a collaboration between Charles Lansdorp, Myplant, the specialized magazine White Sposa, Floweracademy.it, Dini Holtrop, MPS Group, and Chrysal International—the focus is on wedding ceremonies celebrated through immersive sets and stunning runway shows.
The program also includes meetings with industry professionals, wedding planners, venue managers, and a major international conference on the relationship between weddings and sustainability.
FLOWER COUTURE | G17
Haute couture meets floral design in a collaborative platform led by Aya Vloet, a San Francisco-based flower designer with Japanese roots. A celebration of beauty, elegance, and the rich fusion of botany, textures, and artistry.
EVENTS PAVILION 12
GARDEN CENTER NEW TREND | G01 – K08
Eighth Edition of the Must-Visit Event for Garden Center. This internationally successful concept develops the theme of ‘Happy Wellness,’ focusing on the connection between well-being, health, and nature. Organized in four thematic areas featuring specific plant families and presented in attractive exhibition solutions, it explores the latest trends in gardening, from sustainability and technology to discovering solutions that can improve retail performance.
At the center of La Piazza (the square), a relaxing and welcoming space designed for people, families, and pets, you’ll find a must-have refreshment point, designed to offer an appealing alternative for retail locations that may not have one. Organized by ed. Laboratorio Verde, Erica Cherubini, and Myplant.
BBQ SHOW COOKING | Outdoor Area
In the dedicated exhibition area, some of the most prestigious brands in the sector showcase their flagship models. The BBQ, a central element of outdoor living, takes the spotlight in the outdoor area connecting Pavilions 12 and 16, with demonstrations, workshops, and live show cooking for special recipes.
TREE CLIMBING, ARBORICULTURE, and MOTORGARDEN | Outdoor Area
An outdoor area between Pavilions 12 and 16 dedicated to live demonstrations, technical sessions on tree preservation, cutting, and safety evaluation, as well as hands-on trials of intervention methods, accessories, tools, equipment, and machinery. Featuring Michael Curwen, a multiple award-winning tree climbing champion. In collaboration with Formazione 3T.
EVENTS PAVILION 20
LANDSCAPE AREA | C09
The heart of this special area is dedicated to landscape architecture and green public and private space regeneration professionals. It includes materials exhibitions, meetings, and roundtable discussions, with opportunities for dialogue and exchange over the three days of the event. The area is created in collaboration with Arch. Sabina Antonini – EN Space network, coordinator of the in-depth initiatives, with participation of AIAPP, AIDI, ASSO.IMPRE.DI.A., Associazione Italiana Direttori e Tecnici Pubblici Giardini, Fondazione Minoprio, Green City Italia, PPAA, internationally renowned designers, professionals, garden masters, and many other guests.
SPORTSGROUNDS | E40
Developed in collaboration with major institutional organizations in the sector, including FIGC, ISCS, Federcalcio Servizi, LND Impianti, FIDAL, FITP, FIR, FIG, AITG, Coni Lombardia, CSI, in collaboration with Kulture Multimedia and media partnership with TSport / Sport&Impianti, Verde Sportivo- Sportsgrounds hosts a schedule of events with businesses, leagues, associations, and federations, grounds managers, international greenkeepers, PPAA, designers, experts, technicians, sports clubs, builders, agronomists, green suppliers, and sports facility managers.
‘MYPLANT GARDENS’ DESIGN COMPETITION AWARD | C09
The announcement of the winning project for the sixth edition of the creative contest “Uno Spazio di Vita” – a Life Space – aimed at the redevelopment of a green area at Niguarda Hospital in Milan, adjacent to the Spinal Unit, managed by the Spazio Vita Niguarda Onlus social cooperative. Organized by Fondazione Minoprio, in collaboration with Myplant, AIAPP, and under the patronage of the Order of Architects PPC of the Province of Milan, curated by Arch. Umberto Andolfato (AIAPP).
‘CITY FOR GREEN’ AWARD | Conference Room M
On February 21st, at 9:30 AM, the 25th edition of the ‘La Città per il Verde’ Award will be presented, organized by Il Verde Editoriale publishing house. This is the only national acknowledgement awarded to municipal administrations, public entities, private structures for public purposes, and volunteer associations for their work in creating, enhancing, maintaining, and redeveloping green spaces.
WEGREEN – UGM | G33
Seminars, meetings, and a conference on technological and digital innovation for tree monitoring. New tools and experiences will be compared, organized by key players in the construction, creation, maintenance, and management of urban and suburban green spaces.
PP.AA. PROJECT
A new edition of the international exhibition dedicated to best practices in public green space design, management, and maintenance, in collaboration with the Italian Association of Directors and Technicians of Public Gardens.
IN THE PAVILIONS
MYPLANTECH
A guided path marked on a map that identifies the products and solutions shaping the future of the horticultural and floricultural sector through innovation, technology, and sustainability.
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