Myplant – 8th edition

Myplant & Garden, the gardening and landscaping industry’s largest and most important b2b trade fair
is preparing for its next edition increasing the size of the exhibition space by 5000 sqm to 50,000 sqm.

CONFERENCES, PROJECTS, EVENTS

21 – 22 – 23 FEBRUARY 2024

HALL 8 EVENTS

Garden Center New Trend | A01 – C02

The cult event for garden enthusiasts that has been anticipating market trends since 2016. Developed on over 800 square meters, the setting will be dedicated to the Next Generation and will talk about passion, greenery, youth, and the future.

On the opening day’s early afternoon, GCNT will host a significant conference to celebrate the 25th anniversary of the Green Up magazine. The editorial team will engage in a dialogue with the national purchasing managers of OBI and Leroy Merlin, young garden enthusiasts, and will host Michael Perry, a British green influencer known as Mr.Plant Geek, elected by the Sunday Times among the 20 most influential personalities in home gardening.

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Décor District | G10

In the Décor District, introduced by a floral colonnade created by Bloom’s ACcademy  in collaboration with Flover under the guidance of floral designer Patrizia Di Braida, the vibrant arena dedicated to decoration and botanical creativity. It hosts contests, photo shoots, fashion shows, and workshops with trendsetters and masters of international decoration. The theme for the year will be wedding, developed through events, runway shows, and immersive sets.Coordinators of floral demonstrations, schools, and the scenography of the area: Marco Introini and Rudy Casati.Charles Lansdorp, White Sposa, and collectives of Dutch floricultural producers oversee the area dedicated to innovations in wedding flowers novelties. All this with the participation of AFFI and important Italian floricultural brands.

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BLOOM’S | F06

In the area curated by L’Officina delle Piante di Annette Gottmann, international trendsetters from BLOOM’S return to present a preview of upcoming decorative and floral trends. Providing space for creativity in a vibrant and unique choreography.

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The Restaurants: the full flavour of Valle Camonica | C01

Two large new restaurants for 500 guests, surrounded by greenery, for buyers, visitors, and exhibitors with exceptional menus: the flavours and scents of Valle Camonica. Dishes telling of territories, history, culture, and authenticity.


HALL 12 EVENTS

COLORTREND, BY VM DESIGN – Vincenzo Antonuccio e Marilena Calbini | G01

Marilena Calbini and Vincenzo Antonuccio, among the TOP TEN floral designers globally, present ColorTrend in eight settings, four dedicated to inspirations for Spring/Summer 2024 and four for Autumn/Winter 2024/25 trends. In the center, an imperial table interpreting wedding trends in a set of powerful charm.

Kids Garden and Garden Toys

Among new eco-toys and games for environmental education, there are many suggestions for Garden Centers and shops anticipating the future commercial trends.
Educational pastimes focused on quality, safety, sustainability, and learning stand out within two special areas, accompanied by workshops and stimulating paths for eco-education: Kids Garden (Hall 12, booths M14 – M16 – M18 – L11 – L15), where you can discover the new frontiers of the trade for the world of games and toys dedicated to future green thumbs.
Furthermore, in the Gioco Fest & Family area of GARDEN CENTER NEW TREND (Hall 8, booths A01 – C02), dedicated to the playful discovery of the ecosystem by children and families.


HALL 12-16 OUTDOOR EVENTS

BBQ PROTAGONISTS AT MYPLANT

The BBQ, increasingly central to outdoor living, will take stage in the outdoor area connecting pavilions 12 and 16 with demonstrations, workshops, and live cooking shows organized in collaboration with the Oasi’s BBQ Lab crew, an international market leader. Top chefs participation is expected for the preparation of special recipes.

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TREE CLIMBING, ARBORICULTURE, and MOTORGARDEN

An outdoor area dedicated to live demonstrations and practical tests of intervention techniques, and the use of accessories, tools, instruments, and machinery. In collaboration with Formazione 3T.

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HALL 20 EVENTS

Planet Art Camp | A37

In booth A37, a photographic review of land art concept works in competition to be created with natural, waste, and recycled materials (excluding plastic). The initiative is curated by Edizioni Green Planner.

LANDSCAPE AREA | C09

Project, green building, and materials are the heart of this special area designed for landscape architecture professionals and public green redevelopment. Many moments of meeting, discussion, and dialogue in the three days of the event. Area created in collaboration with Arch. Sabina Antonini-EN Space network.

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SPORTSGROUNDS | E40

Developed with some of the most important institutional entities in the sector – including FIGC, Federcalcio Servizi, LND Impianti, ICS, FIG, AITG, FIDAL, CONI Lombardia, CSI, FITP – in collaboration with Kulture Multimedia and in media partnership with TSport / Sport&Impianti, Sportsgrounds area hosts a significant agenda of events.

Football, golf – with 2 practice fields and a putting green area in the pavilion -, with the 92nd Meeting of the Italian Golf Technicians Association, and then athletics, tennis, pickleball, padel will be the protagonists of the insights.

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MYPLANT’S GARDENS | C09

Retrospective of creative design competitions for outdoor spaces of entities engaged in social and people care. An update on the progress of the green reconstruction from the last design intervention will be provided, and the new competition announcement will be launched. Curated by Arch. Umberto Andolfato (AIAPP), in collaboration with Fondazione Minoprio.

TREE CLIMBING, ARBORICULTURE, and MOTORGARDEN | G43

An area dedicated to live demonstrations and practical tests of intervention techniques, and the use of accessories, tools, instruments, and machinery. In collaboration with Formazione 3T.

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URBAN GREEN MANAGEMENT | G33

A series of meetings bringing together the most important actors in the construction, realization, maintenance, and management of urban and suburban greenery. To discuss regulations, successful experiences, innovation, and projects.

‘LA CITTÀ PER IL VERDE’ AWARD | M42

On February 23, in the morning, in the conference hall, the award ceremony for the 24th edition of the ‘La Città per il Verde’ Award, organized by the publisher Il Verde Editoriale. It is the only national recognition awarded to municipal administrations, public entities, private structures for public purposes, and volunteer associations that have distinguished themselves in the realization, enhancement, maintenance, and redevelopment of green spaces.

PP.AA. PROJECT | A35

International exhibition dedicated to best practices in public interventions for the design, management, and maintenance of urban greenery and landscape, in collaboration with the Italian Association of Public Garden Directors and Technicians.


IN THE PAVILIONS

Myplantech

A path on a map that identifies products and solutions determining the future of nursery, horticulture, and floriculture focusing on innovation, technology, and sustainability.

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