The Italian flower in the world:
Myplant met the producers
On September 25, Myplant stopped in Rome to meet a selection of prestigious companies and leading players in the cut flower supply chain from all over Italy. The meeting was held with the aim of establishing a personal, direct and constructive dialogue, useful for addressing the potential and issues of the sector, as well as presenting an innovative trade fair promotional project entirely dedicated to the Italian flower.
This meeting is part of a series of strategic meetings on the subject of cut flowers organized both in Italy and abroad, which have already involved important international players in breeding and importing.
During the day, participants discussed the Italian and European floricultural landscape, the export of Italian flowers around the world, their value and the commercial directions needed to overcome internal criticalities.
The new project aims to create a system, involving international breeders, Italian producers and foreign import-export players to create concrete business matching opportunities at the trade fair.
Always close to companies in the sector since its foundation, Myplant considers dialogue on the ground a vital source for cultivating new opportunities and growing, together, the future of the entire sector.