The Italian flower in the world:
Myplant meets producers

On September 25, Myplant will travel to Rome to meet with a wide selection of prestigious companies and leading players from the cut flower supply chain across Italy. The meeting aims to establish a personal, direct, and constructive dialogue to address the challenges and potential of the sector, as well as to present an innovative promotional project dedicated entirely to the Italian flower.

This event is part of a series of strategic meetings focused on cut flowers organized both in Italy and abroad, which have already involved major international hybridization and import companies.

During the day, participants will discuss the Italian and European floriculture landscape, the export of Italian flowers worldwide, their unit value, and the commercial strategies needed to overcome domestic challenges.

The new promotional project aims to build a synergy by involving international hybridizers, Italian producers, and foreign import-export players to create concrete business matching opportunities.

On this occasion, Myplant will also present unpublished data on international flower trade trends.

Deeply connected to the companies in the sector since its foundation, Myplant considers on-the-ground dialogue vital to cultivating new opportunities and growing the future of the entire industry together.