Buyers come mainly from Europe (50%), which is the main market for Italian products. 22% of operators come from the Middle East, which is a constantly growing buying country for Myplant. Buyers invited cover all the exhibiting sectors that the trade fair has to offer; they include garden center chains, large distribution, DIY, Home&Garden, e-commerce, hospitality, developers.

Owners and managers of event locations, historic houses, archaeological sites, wineries, research institutes, botanical gardens, spa resorts, shopping outlets, museum complexes, and castles have confirmed their participation.