The fair is open only to the professionals in the field. It is the only trade fair that presents and promotes the whole green industry through its 8 macro-sectors (nurseries, flowers, decoration, landscape, machinery, services, garden care, pots)

An ever-growing number of professionals goes to Myplant because they consider it the best ‘marketplace for business and networking’ in Italy. Agronomists, technicians, architects, distributors, wholesalers, resellers, dealers, shop owners, producers, gardeners, import-export operators, public administrations, event organisers, owners of hotels and accommodations, forestry operators, nurserymen, engineers, landscape gardeners, agents, all go to the International Green Expo to meet one another, see the innovations, come into contact with new environments, develop new contacts, business and cooperation opportunities.