From prizes to the excellences of the year, from the projects for the Sport Therapy Garden to the Green Factory Project area, dedicated to materials, projects and landscape, up to the new outdoor demonstration area for machinery.
From TV castings to an emotional tunnel that connects halls 12 and 16, from the most complete and synergic possible offer for the Gds with meetings in the GAME area and the Garden Center New Trend dedicated to the garden center of the future, up to the big area “Piazza di Myplant”, oasis of elegance and beauty signed by Marie Claire Maison.
The Décor District will be the biggest, more lively and complete in Italy, biased by fashion shows, experts, TV personalities, great flower designers, artists, masters of composition in Italy and the world. They will present and interpret the new ‘must’ in fashion, decoration and décor for the next seasons. Myplant & Garden, together with high-profile partners, confirms its status of agora of the green culture in Italy.
HALL 12
ENTRANCE BY TEAROSE
Tearose, Italian brand with an international influence, designs and creates the most exclusive settings for private and corporate events, for weddings and special occasions. With Tearose, the entrance in Hall 12 transforms into a unique installation, a wonderland with a unique and refined natural flavor, in a symphony of details and contests, fashion and decoration, rough materials and refined items, sparkling lights, mirrors and seducing shades.
THE PIAZZA AT MYPLANT – stand C19 E28
A big area in the heart of Hall 12, designed by VG Crea in cooperation with Marie Claire Maison magazine, becomes an oasis of elegance, taste and style. The rhythm in the lounge will be given by signature outdoor furniture, a green coffee zone enriched by flowers and creativity. A privileged point of view on the lively Décor District.
GARDEN CENTER NEW TREND – stand A59 C40
The great Garden Center New Trend event dedicated to the future of garden centres. 6 areas will develop on 400 sqm for an event rich in innovations presented by the companies themselves. The theme is ‘small concept, smart business’. Event organized in cooperation with GreenUp magazine, Green House Italia and Erica Cherubini.
GAME – Gardening Meeting – stand H40 K48
A big area dedicated to the protagonists of the Big Organised Distribution and to the gardening operators: a rich programme of meetings (4 seminars and 8 themed workshops) will linger on the most actual themes and will plan at best the future of the companies in the sector. Event organized in cooperation with GreenLine magazine.
TV CASTING – stand G31
Exclusively for the visitors of Myplant, the casting for the new edition of Guerrilla Gardeners will live its final phases at the fair. The programme will air on LA5 channel in Spring.
DÉCOR DISTRICT
Hall 12 hosts the biggest piazza for decoration ever seen in Italy. The new flower trends, in a delicate mix of nature, inspiration and fantasy, will find their dimension in a joyful exhibition of fashion shows, designer compositions, exclusive indoor&outdoor décor, music and charming atmosphere. An area in which the best Italian schools of floristry will face one another with French, Belarussian and Danish schools, with Dutch collectives and American academies, in cooperation with renowned and emerging fashion designers.
- FLORAL DEMONSTRATIONS: FASHION FLOWER VOYAGE – aisle E
The best IFDA – Italian Fashion & Design Academy – students will side with the best international and Italian schools of floristry, coordinated by Rudy Casati and Marco Introini from Fondazione Minoprio and Federfiori, in order to create flower-fashion shows. The aim and fil rouge of the shows is an anticipation of the colour tendencies for 2019, by following a Botanical-Colour-Palette scheme.
- FASHION SHOWS AREA – stand K18
A special area between nature, décor and elegance, dedicated to fashion shows. An innovative, suggestive and touching green runway that will show the sartorial creations born out of the cooperation between renowned and emerging designers and stylists and the masters of flower decoration in Italy and abroad.
- GIANNI TOLENTINO FASHION SHOW – stand K18
An important name at Myplant: Gianni Tolentino, successful fashion designer in Milan, will present the exclusive collection created for the International Green Expo. Multifaceted talent, icon stylist of Made in Italy, designer, painter and costume designer does not produce clothes, but creates dresses that fuse with the personality of those who wear them. Shoes by Lori Blu.
- WHITE SPOSA – stand F15 G18
The wedding world wears green for the first time and presents wedding-dress runways Fiò Couture and floral installments for the wedding by three flower designers: Il Giardino di Giava, Federica Ambrosini and Olmocolmo. Event organized in cooperation with White Sposa magazine.
- FLOWER COUTURE – stand H19
A pool of great interpreters of flower decoration from the USA will test itself with demonstrations and labs through its ability, creativity and inventiveness. Beauty, taste and the positive contamination of vegetable elements and fashion will fuse into one.
- OPERA – stand G21 K28
Opera, by an idea of Ecole des Fleurs, is a fashion design atelier, creativity lab, decoration icon, hairstyle studio, runway platform. Everything is balanced according to the new aesthetic codes and presented in a unique flower setting. It is a must for all florists and professionals in decoration and event organization. This sensual atmosphere will be completed by the music of a piano. Event organized thanks to the participation of Interflora.
- GREEN AND GLAM – stand H20
An area with a high communication impact presents the latest trends of natural living, by mixing decorative elements, lifestyles and health and by blinking an eye to the green sector. Green and Glam, that hosts well-known names of fashion and lifestyle, will give space to photo shootings and viral selfies: an opportunity to get into the magic world of VIPs.
OUTDOOR AREA BETWEEN HALLS 12 and 16
OUTDOOR DEMONSTRATIONS AREA
This year an outdoor area will make its debut between halls 12 and 16. It will be dedicated to the use of machinery, gardening tools and maintenance.
GREEN TUNNEL
Sensory tunnel designed by VG Crea in cooperation with Ecole des Fleurs that will link halls 12 and 16. A kaleidoscope of nature, colours, inventions and sensory stimuli that will compose a mosaic for the 4 seasons. With elegance, style and grace.
HALL 16
EXCELLENCE SHOWCASE – aisle M
Contest reserved to the exhibitors that present at the fair the latest and more relevant innovations in the sector. During the three days of exhibition, the participants admitted to the competition will show in their stand a sign hereby creating an ‘itinerant showcase’. The products that make it to the final will be exhibited in Hall 16, aisle M.
Wednesday 21 February, 17:00 awarding of the Excellence Plaque Myplant & Garden 2018 by a jury of journalists.
HALL 20
SPORT THERAPY GARDEN – stand D45 F46
The Gardens of Myplant, III ed.
Creative design competition. The roof garden on top of the Centro Maria Letizia Verga per lo Studio e la Cura della Leucemia del Bambino in Monza will become an open-air gym that will expand the ‘Sport Therapy’ programmes.
Friday 23 February, 10:00 award ceremony and proclamation of the winner in the Landscape Area, stand D45 F46.
GREEN FACTORY PROJECT – stand D45 F46
An area dedicated to design, materials and in-depth studies on the themes of landscape and requalification. It is a space in which 7 international design studios will share their in-progress design projects. The protagonists for this year will be Animum Ludendo Coles with Paola Maestroni and Furio Ferri, Donato Cerone architects, cubenature with Sabina Antonini, Antonio Bontempi, Giovanni Scudeletti and Monica Tessarolo, garden designer Filippo Fessia, Lineeverdi with Stefania Naretto and Chiara Otella, Studio mauro olivieri design, Marco Pollice, light designer Pollice Illuminazione. Area coordinated by Sabina Antonini, EN Space Network.
THE ROAD OF LANDSCAPE – aisle E
A scenic 90-metre-long road made of resin, synthetic grass and lighting equipment will take visitors through the sector dedicated to design, materials, design and landscape. A suggestive trait d’union between the world of green and of landscape. The area is coordinated by Sabina Antonini, EN Space Network.