Report – 2nd edition
24-26 February, 2016

The second edition of the International Green Expo has confirmed the rumors that preceded its opening: great increase in the number of visitors (40%+ more than 2015) and a lot of useful business opportunities for the exhibitors (this year there were 441: 102 more than in 2015).

This trend of growth shows how the exhibiting surface has expanded if compared to the first edition, and that even foreign companies have increased their presence, expanding from 42 to 70.

The 15,000 sqm of exhibiting surface in halls 16 and 20 have made Fiera Milano the centre of international business for horticulture and the whole industry, by showing in all the 8 exhibiting sectors that the market is flourishing.

There have also been a lot of innovations in all fields: from the world of turfs and seeds to new wireless technologies, to a new kind of pervious concrete, up to new lines of incubators for young plants.

This second edition has been bigger and more complete, it has opened its doors to the world of landscape design and garden care on a large scale, with impressive results both for content and for exhibiting.

The seminars calendar has been ripe as well, with a number of meetings, round tables and seminars that have involved professionals, entrepreneurs, institutions, politicians, universities, research centres and associations.

Numerous demonstrations and creations have been the protagonists in the area dedicated to the international excellence in floristry, side by side with signature show cookings linked to natural tastes and aromas. The presentation of a garden centre of the future has attracted a wide public as well: this area has shown a reinterpretation of the concept of garden centre according to an innovative logic of experience.

The scouting activity that Myplant has put forward in order to invite and host international buyers has shown its results once more: there has been a good flow of foreign professionals and agents, that has allowed the creation of business platforms, roadshows and the opportunity for direct contact.

Among the exhibitors coming from abroad (18%), The Netherlands have been the utmost protagonists, followed by Germany and Holland. International visitors (11% of the total), instead, were thus represented: Switzerland (17%), The Netherlands (13%), Germany (12%), France (11%), Belgium (4%), rest of Europe (29%), Asia (9%), Africa (3%), America (2%).