In the biggest trade fair headquarters in Europe, the most important and complete b2b trade fair for horticulture, landscape and garden in Italy presents big news for the February 2018 edition.

In three editions only, Myplant & Garden has changed the Italian world of trade fairs in the sector by becoming its utmost protagonist.

It is a unique melting pot for all the actors of the industry in Italy and it is earning more and more approval even on an international level, by attracting exhibitors, professionals and buyers from all over the world.

This is shown by the record numbers of the last edition: 3 days of exhibition (22-23-24 February), 567 exhibitors (+30%>2016; +70%>2015), 21% of which came from abroad (18% in 2016), 110 official, international buyer delegations in the halls, 40 sold-out meetings, seminars, talks and events. More than 13.000 visitors (12% from abroad).

Myplant & Garden – the only trade fair that presents and promotes the whole green industry through its 8 macro-sectors (nurseries, flowers, decoration, landscape, machinery, services, garden care, pots) – aims at confirming in 2018 its role of Italian meeting place for the international green industry, by facilitating the creation of networks, meetings and business opportunities, also thanks to the participation of professional orders (architects, agronomists, forestry operators, engineers…), associations (landscape, lighting, horticulture, arboriculture), Italian universities, foundations, PPAA, companies, publishing houses, municipalities, collectives and consortiums, research centres.

The main objectives for February 2018 – when the most important actors in the horticulture, landscape and garden markets will come together – will be to make known the innovations in the sector, promote products and services, facilitate the best contacts, stimulate the opportunities of economic development, give value to excellence, trigger the dialogue between made in Italy and the rest of the world, offer opportunities for technical and professional updates.

In order to follow this process of growth, the edition 2018 of Myplant will add a third hall — for a total of 45,000 sqm of exhibiting space – will give more impulse to the research of international buyers, will develop new formative and informative themes relevant to the green industry, will enhance the return of Italian flower markets at the fair, will focus on the theme of decoration, will create special areas for machinery, landscape and greenbuilding, will consolidate the offer in an ever more complete and dynamic way, unique in the whole Mediterranean.

Myplant & Garden International Green Expo is organised by V Group with the support of the Consorzio Myplant & Garden, formed by a group of companies that represent the sector.