Landscape, markets, distribution, public administration and green sector, green building, agronomy, decorations, technology, gardening, architecture, botany, flowers and plants, business management: Myplant & Garden, in partnership with top level strategic partners, provides 500 exhibitors and thousands of visitors from the whole world with an exceptional programme of business opportunities, meetings, updates and relations.
Professional associations, companies, research centres, universities, technical schools, associations, consortiums, professional workers, publishers, analysts, operators, representatives of the public administration participate to Myplant 2017 with the goal of meeting each other and creating new opportunities.
MYPLANT & GARDEN 2017 – EVENTS – Hall 20
FEBRUARY 22nd
PAVINGS: function, design, materials.
Massimo Semola, architect, AIAPP member – seminar
Organized by AIAPP, Italian Association of Landscape Architects
LANDSCAPE AREA / HALL 20 / aisle F _ h: 09.00 am – 10.30 pm
FEBRUARY 22nd
GREEN JOBS OPPORTUNITIES. How and where to invest energies and resources to improve the job sustainability. Improving your personal and your company’s experience in terms of sustainability: specialization courses, classes, master programs, case histories and green jobs market. Data and trends: how job offers change, public sponsorships and calls for bids, sustainable tourism, green fabrics, requalification of green areas, waste turned into raw materials, rights of workers in the green sector, GreenJobs project. With Info Jobs, Università Cattolica di Brescia, Liuc-Università Cattaneo, ENEA UTAGRI-ECO, CNR, Fondazione Cariplo. Credits for agronomists and forest guards (0,375). Credits for architects and journalists.
Organized by GreenPlanner with the partnership of Change UP!
SALA CONVEGNI / PAD.20 / aisle M _ h: 10.00 am – 01.00 pm
FEBRUARY 22nd
TRAINING COURSES FOR LANDSCAPE PROFESSIONALS
How and where to acquire the knowledge and expertise for the correct planning and management of open and green spaces. A discussion that will give an ample and informed overview on the opportunities for academic courses, master programs, technical courses, stages and professional updates. Participants: Politecnico di Milano – Fondazione Minoprio, Scuola Agraria Parco di Monza, Regis, Scuola Civica Arte e Messaggio, AIAPP. Con Flora Vallone, Andrea Cassone, Alessandro Ferrari, Lionella Scazzosi, Mario Allodi, Carla Schiaffelli, Paola Martinelli, Giovanni D’Angelo, Giovanni Rossoni, Laura Pelissetti, Alessandro Ferrari.
A cura di AIAPP Associazione Italiana di Architettura del Paesaggio. Cfp per architetti e agronomi forestali.
LANDSCAPE AREA / HALL 20 / aisle F _ h: 11.00 am – 01.00 pm
FEBRUARY 22nd
THE PROJECTS ‘TERRE DES FEMMES’ AND ‘PLANT FOR THE PLANET’ – Yves Rocher organized by Green City Italia
LANDSCAPE AREA / HALL 20 / aisle F _ h: 02.00 pm – 03.00 pm
FEBRUARY 22nd
GDS Break: market analysis – meeting with Paolo Valassi, Business Development Manager eBay Inc. GDS Break is the collage of customized daily moments for suppliers and customers of the green sector. It is a chance to meet with no filters the protagonists of some of the most important DIY stores and e-commerce sites in Italy, whose departments and areas dedicated to flowers and plants have been showing positive trends for years.
Organized by DIYandGARDEN
MARKET AREA / HALL 20 / aisle E _ h: 02.30 pm – 03.30 pm
FEBRUARY 22nd
HOW TO SHARE THE GREEN.
The seminar is a useful moment to get to know the sector and communicate about it successfully, in order to understand the right ways to communicate thegreen world through different experiences and give new tools to those who want to write and tell stories about plants and landscapes 2.0. Professional credits for the Association of Journalists requested. The event is sponsored by the Federazione Regionale Ordini Dottori Agronomi Dottori Forestali della Lombardia.
Organized by Linea Verde –EPE srl
BUSINESS AREA / HALL 20 / aisle D _ h: 02.30 pm – 04.30 pm
FEBRUARY 22nd
TREES: LEARNING HOW TO OBSERVE AND UNDERSTAND THEM. Follow-up meeting dedicated to trees. The speakers will be professionals in the sector, experts of arboriculture and they will talk about the theme of tree architecture from an unusual and modern point of view for a country like Italy. Organized by: Il Verde Editoriale Acer, Formazione 3T and Progetto Verde Sostenibile. 0.31 credits for members of the Order of Agronomists and Forest Guards and 2.5 credits for agricultural engineers and graduated agricultural engineers.
SALA CONVEGNI / HALL 20 / aisle M _ h: 02.30 pm – 05.00 pm
FEBRUARY 22nd
WATER AS A RESOURCE: sustainable landscape project.
Current experiences: a golf court and a residential district. Curated by Maurizio Ori Organized by AIAPP, Italian Association of Landscape Architects
__ LANDSCAPE AREA / HALL 20 / aisle F _ h: 03.00 pm – 04.00 pm
FEBRUARY 22nd
HORTICULTURE: the secrets of a successful business.
Managing indexes and standards for production process, wholesale and retail. The successful management of a business is a challenge. The meeting will provide participants with tools to manage the problems of the external context but also to better administer the internal variables in the organization of a company. The seminar will cover: Overview of the organization and variables of a company (strategic, organization, economic and financial variables); main business management tools; main reference indexes and benchmarks of the sector to better understand the correct management of the company; case history of some top level companies.
Organized by Spinelli& Associati in partnership with Il Floricultore magazine
__ MARKET AREA / HALL 20 / aisle E _ h: 03.30 pm – 05.00 pm
FEBRUARY 22nd
Vertical ForestING: new and innovative solutions for projects, unknown realizations.
Laura Gatti; Giovanni Sala; Giulio Arnoldi – HW Style; Sergio Zerbini – Consorzio Alpi; Roberta Peverelli – Peverelli Srl. A cura di Green City Italia
LANDSCAPE AREA / HALL 20 / aisle F _ h: 04.00 pm – 05.00 pm
FEBRUARY 22nd
BRAND & LANDSCAPE: when the urban landscape is functional and meets the true wellbeing and production needs. A presentation of the exhibition and preview of the submitted, awarded and recommended projects. Organized by PAYSAGE in partnership with Consiglio Nazionale degli Architetti Paesaggisti e Pianificatori.
__ LANDSCAPE AREA / HALL 20 / aisle F _ h: 05.00 pm – 06.00 pm
FEBRUARY 22nd
Award ceremony “Top Products Showcase Myplant & Garden 2017”
The exclusive Top Product Showcase plaque Myplant & Garden 2017 will be awarded to the most innovative products selected by an independent board. The competing categories are: new varieties of ornamental plants, new varieties of cut flowers, new assortments and commercial preparations of ornamental plants and cut flowers with a special eco-friendly, environmental-friendly and/or fairtrade meaning, means of production (eco-friendly fertilizers, anti-parasite products etc.), machinery, equipment and manufacturing systems, construction materials and/or furniture for gardens and landscape.
SALA CONVEGNI / HALL 20 / aisle M _ h: 05.00 pm – 06.00 pm
FEBRUARY 23rd
DYNAMIC GARDENS. Presentation of the contest “Dynamic Gardens”, 2nd edition of “The Gardens of Myplant” and proclamation of winner. Moderator: Umberto Andolfato, AIAPP. Participants: Valeria Randazzo (Myplant & Garden); Gianpietro D’Adda (Consorzio Myplant & Garden); Anna Zottola e Gianfranco D’Angelo (Fondazione Minoprio); Maria Serena Porcari (CEO di Fondazione Dynamo); Momcilo Jankovic (Fondazione MBBM, Dynamo); Francesca Simonetti (Ordine degli Architetti di Milano); Flora Vallone (President of AIAPP Lombardia); Francesca Neonato (AIAPP).
Organized by AIAPP, Italian association of landscape architects, Myplant & Garden,
Fondazione Minoprio.
LANDSCAPE AREA / HALL 20 / aisle F _ h: 10.00 am – 12.30 pm
FEBRUARY 23rd
PHYTOSANITARY PRODUCTS FOR HOBBYISTS: WHAT ARE THE RULES FOR THE ITALIAN RETAILERS?
The lack of laws is revolutionizing phytosanitary products market for non-professional use. Rights, duties and perspectives of a lively market with great potential, and the role of specialized retailers. Organized by Paolo Milani, with the participation of Kollant, Agrofarma, Ikosagro, Info-Value, Compag- National Federation of Retailers of Agricultural Products, AICG, Italian Association of Garden Centres.
__ SALA CONVEGNI / HALL 20 / aisle M _ h: 10.00 am – 01.00 pm
FEBRUARY 23rd
GDS Break: meeting with Massimo Polato, Purchasing Manager Garden Department at Leroy Merlin Italia. GDS Break is the collage of customized daily moments for the suppliers and customers of the green sector. It is a chance to meet the protagonists of some of the most important DIY stores and e-commerce sites in Italy, whose departments and areas dedicated to horticulture have been showing positive trends for years.
Organized by DIYandGARDEN
MARKET AREA / HALL 20 / aisle E _ h: 10.30 am – 11.30 am
FEBRUARY 23rd
THE GARDENING MARKET IN EUROPE: Introduction to the global market sector, analysis of plants, flowers, pots and equipment, distribution channels, case study: Sweden. Organized by Sara Rovai, EUROMONITOR International –introduction by DIYandGARDEN
MARKET AREA / HALL 20 / aisle E _ h: 11.30 am – 01.00 pm
FEBRUARY 23rd
HISTORIC GARDENS AND MUSEUM PARKS: conference about Nature, Culture and Architecture.
The public and private interest towards the natural heritage of museum parks and historic gardens is the centre of this conference. It will be about the benefits, opportunities and advantages of careful and proactive management, that ranges from the care for green areas and architectural heritage to the organization of cultural events. Landscape architects, architects, horticulturalists, agronomists, renovators and maintenance workers may benefit from it, with positive effects on the surrounding territory and the collateral activities connected.
Participants by: Maurizio Varratta, architect, Vittorio Peretto, garden designer Hortensia, Stefano Rosset, A2A Illuminazione Pubblica.
Moderator: architect Margherita Suss, President of AIDI. Organized by EN Space network
LANDSCAPE AREA / HALL 20 / aisle F _ h: 02.00 pm – 03.30 pm
FEBRUARY 23rd
GDS Break: meeting with Luca Fanucchi, Area Manager Garden OBI Italia.
GDS Break is the collage of customized daily moments for the suppliers and customers of the green sector. It is a chance to meet the protagonists of some of the most important DIY stores and e-commerce sites in Italy, whose departments and areas dedicated to horticulture have been showing positive trends for years.
Organized by DIYandGARDEN
MARKET AREA / HALL 20 / aisle E _ h: 02.30 pm – 03.30 pm
FEBRUARY 23rd
HORTICULTURE, ORNAMENTAL PLANTS AND INVASIVE EXOTIC SPECIES: rules of behaviour.
The uncontrolled diffusion of species beyond their natural limits (exotic species) operated by men needs cross-border contrasting actions. Discussions about guidelines, rules of behaviour, monitoring system, norms and ruling instruments. Sponsored by the Federazione Regionale Ordini Dottori Agronomi Dottori Forestali della Lombardia, the Order of the Architects of the province of Milan, with the participation of AIAPP (Italian Association of Landscape Architects).
Organized by Linea Verde – EPE srl.
SALA CONVEGNI / HALL 20 / aisle M _ h: 02.30 pm – 03.30 pm
FEBRUARY 23rd
LET’S MAKE SOME LIGHT: Photo-syinthesis of a relationship.
Conference about the relationship between artificial lights and green areas (public, private, outdoor and indoor, with dedicated case-studies): from landscape to greenhouses, to interior landscaping. With Andrea Cassone, Giordana Arcesilai, Simona Ventura, Alvaro Andorlini. Credits for architects requested.
Organized by AIDI (Italian Light Association), EN Space network
LANDSCAPE AREA / HALL 20 / aisle F _ h: 03.30 pm – 05.30 pm
FEBRUARY 24th
GREEN ROOFS FOR RESILIENT CITIES – ROOF Matters –Harpo spa
Organized by Green City Italia
__ LANDSCAPE AREA / HALL 20 / aisle F _ h: 10.00 am – 11.00 am
FEBRUARY 24th
URBAN GREEN MANAGEMENT – INNOVATIONS FOR THE URBAN GREEN MANAGEMENT
From GIS to bio-control techniques to reduce the risks of trees falling, from the consolidation of monumental trees and roots to the current green list of the molecules that can be used in urban centres, to the use of carbon footprints and the estimate of the CO2 quantity in the urban green management. With the participation of ODAF Milan, PoliMi, Fodaf Lombardia, Università di Milano Bicocca, AMIA Verona, Carbonsink, AIGP. Moderator Gianni Azzali.
Organized by AgroService and Myplant&Garden. In collaboration with Davide Canepa.
LANDSCAPE AREA / HALL 20 / aisle F _ h: 10.00 am – 12.30 pm
FEBRUARY 24th
GDS Break: meeting with Paolo Micolucci, Head Buyer at Brico Io. GDS Break is the collage of customized daily moments for the suppliers and customers of the green sector. It is a chance to meet the protagonists of some of the most important DIY stores and e-commerce sites in Italy, whose departments and areas dedicated to horticulture have been showing positive trends for years. Organized by DIYandGARDEN
MARKET AREA / HALL 20 / aisle E _ h: 10.30 am – 11.30 pm
FEBRUARY 24th
MEDITERRANEAN GARDEN AND BEYOND. Valerio Cozzi, architect, AIAPP member – seminar
Organized by AIAPP (Italian Association of Landscape Architects)
LANDSCAPE AREA / HALL 20 / aisle F _ h: 11.00 am – 12.00 pm
FEBRUARY 24th
THE GARDENING MARKET IN EUROPE. Introduction to the global market sector, analysis of plants, flowers, garden vases pots, distribution channels. Case study: Sweden.
Organized by Sara Rovai – EUROMONITOR International; Introduction by DIYand GARDEN
MARKET AREA / HALL 20 / aisle E _ h: 11.30 am – 01.00 pm
FEBRUARY 24th
A PROJECT TO “FEED THE PLANET” Arup –SKYFARM
Organized by Green City Italia
LANDSCAPE AREA / HALL 20 / aisle F _ h: 12.00 pm – 01.00 pm
FEBRUARY 24th
THE LAWN FROM PRESENT TO FUTURE: three protagonists.
IThe role of lawns in green infrastructures, the most suitable technical choices to obtain quality lawns in compliance with the new maintenance, economic and climatic needs. A discussion about the contribution of lawns to the re-launch of the professional green sector in Italy and the new ideas to exempt the green works from taxation, in compliance with the recently approved Italian finance bill. What are the possible actions for 2017?
Credits for members of the Order of Agronomists and Forest Guards (0.31), credits for agricultural engineers and graduated agricultural engineers (2.5).
Organized by Il Verde Editoriale ACER
SALA CONVEGNI / PAD.20 / aisle M _ h: 02.00 pm – 04.00 pm
FEBRUARY 24th
GREEN INFRASTRUCTURES FOR MORE LIVEABLE CITIES – Croci, IEFE Bocconi –Zelari, Euroambiente
Organized by Green City Italia
LANDSCAPE AREA / HALL 20 / aisle F _ h: 03.00 pm – 03.45 pm
FEBRUARY 24th
THE FIRST NETWORK OF HORTICULTURE COMPANIES – Green Italia Network
Organized by Green City Italia
LANDSCAPE AREA / HALL 20 / aisle F _ h: 03.45 pm – 04.30 pm