The horticulture industry contributes to contrast problems related to climate and the environment through urban forestation and the numerous benefits linked to the implementation of green spaces in urban contexts.

More plants help reduce pollution (between 7-24%), reduce heat (2-8 degrees Celsius), reduce health issues and expense. More plants help save energy, and add value to real estate. Each euro invested in public green areas increases its value to 400%.

The European Environmental Agency has estimated that over the last 40 years Italy has lost 73 billion euro because of an incorrect management of the landscape and the subsequent occurrence of extreme weather conditions.