According to Istat-Italian National Statistical Institute data (2021), spending on flowers, plants and related products in Italy stopped at 39 euros/person. Switzerland leads the continental ranking of per capita expenditure with 126 euros/person, followed by Denmark and Great Britain (124 euros/person), Germany (106), Austria (98), France (92), Belgium (84 euros/person).
Overseas, the 169 euros of per capita expenditure in the USA stand out (total expenditure estimated at 56 billion euros).
EU import-export:
EU, cut flower imports: €4.1 billion in production value.
EU, cut flower exports: €4.9 billion in production value.
EU, imports of potted plants: €4.5 billion in production value.
EU, exports of potted plants: €5.8 billion in production value.