On Wednesday, February 19th, at 4:30 PM, the presentation of the first edition of Myplant & Garden Middle East (November 15-17, 2025) will take place in the Landscape Room, Hall 20. It will be the first Italian B2B green trade fair in Dubai and the only trade fair dedicated to ornamental green supply chains in the Middle East.
Objectives of the new event (with nearly 50 companies already onboard):
- Promote new commercial channels in one of the largest hubs in the world
- Enter a public green market with enormous investments
- Tap into a private market with great purchasing power
- Address the increasingly rich and widespread hospitality market
- Make inroads into the sports green market
- Establish connections with international buyers and operators, from the Mediterranean to the Indian Ocean (import/export, HoReCa, designers, landscapers, and green maintenance professionals, distributors, sales chains)
- Help exhibitors become suppliers for Gulf Cooperation Council countries (Saudi Arabia, Bahrain, UAE, Kuwait, Oman, Qatar)
- Showcase a fair with an Italian style and international vision, with setups and companies from Europe and around the world.
Join us on Wednesday, February 19th, at 4:30 PM in the Landscape Room, Hall 20.
