The growth trend of the gardening market in Italy doesn’t stop: +100 million Euro in two years (2017-2019), for an amount of 2,863 billion euro. Perspectives are good for the coming years. The information are collected by Myplant: “This is the highest record in recent years. According to our projections, the trend should be positive at least through 2022, say the organisers of Myplant, the biggest Italian trade-fair event dedicated to the gardening industry. According to the data gathered by Myplant, the growth in the sales of organic vegetable products is steady, thanks both to the proliferation of environmental themes and to the increase of domestic kitchen gardens – in the market there is a wider offer of aromatic and fruit plants and of organic fertilisers, side by side to the sale of compact kitchen gardens and of smart, remote-controlled, technologic systems.

Even though gardening is already a mature market in Italy, as well as in the rest of the world, urban gardening is now in bloom (just as it is also happening on the other sides of the ocean, in the USA, China and Japan above all). New construction projects include shared gardens and larger balconies, many cities support the creation of vertical green projects and green roofs.